The company, at the fair with two brand-new collections and as many range extensions, announces the success of two decarbonization projects proposed to the Innovation Fund Small-Scale call for proposals

Parma, March 10, 2023 - From March 10 to 14, Bormioli Luigi will be present at Internorga, the trade fair dedicated to the hospitality and foodservice industry being held in Hamburg: an opportunity to present interesting new products,

The main ones are represented by the debut of two new collections: these are Vinalia, branded Accademia Luigi Bormioli, and Bartender Beer, branded Bormioli Rocco. Extensions of successful lines already in the catalog are also planned for both brands.

In the Vinalia Accademia Luigi Bormioli collection, the distant past lives again in a more refined and contemporary form than ever before: in fact, it is inspired by the festivals in use in ancient Rome for tasting wines (Degustandis Vinis Institute). The range includes seven different glasses intended for Barolo, Brunello di Montalcino, Chardonnay, Pinot Grigio, Prosecco, Champagne and Cognac/Rum. Characterized by an essential design and cups with gently squared lines, they are all proposed as true tasting instruments, made using craft-inspired techniques. Super-light and balanced, they enhance all the aromatic notes of the different wine styles while depressing the alcohol component. Not only that, during tasting the wine is directed, appropriately, to the most sensitive taste buds, so that taste perception is unparalleled. The stemware is made of superior SON.Hyx® lead-free sonic glass; the stems have undergone Titanium Reinforced® treatment, which gives them strength, brilliance and resistance to washing.

We also find these two peculiarities in the new stemware that represent an extension of one of Luigi Bormioli's most popular signature lines, the Jazz collection, and that make their debut in Hamburg: models designed for Spritz, Negroni and Rum Cocktails, which wink at three “trendy classics.” Super-light and united by an ultra-thin rim (0.95 mm) but, at the same time, robust and flexible, they stand out for the unmistakable, wide facets that give a vintage look, evocative of “Great Gatsby”-style atmospheres, to the entire collection, now composed of seven models: in fact, the Cocktail and Flûte glasses and the Long Drink and Rocks Whisky glasses complete it. The wide diameter at the drinker makes them ideal for the preparation of “knockout” cocktails; the brilliance and transparency of SON.Hyx® glass keeps the color of the contents unaltered and brilliant.

As far as the Bormioli Rocco brand is concerned, the new Bartender Beer collection presented at Internorga aims to enrich the barware offer dedicated to this beverage with the goal of meeting an increasingly sustained demand, which sees craft beer in the foreground. The three stemware 0.2, 0.3 and 0.4 (28, 40.5 and 52 cl) that make up the line, designed for ales whose transparency they enhance while leaving room for abundant foam, are made of perfectly transparent and exceptionally bright Star Glass. Distinguished by an elongated conical cup that rests on a stem enriched with a faceted decoration, they ensure maximum tasting pleasure thanks to their thin edges and laser-cut precision.

As well as the new Bartender Beer collection, the extension of Bormioli Rocco's vast America '20s - Speakeasy Specific Blown Barware line, inspired by the 1920s of American Prohibition, rides on a trend in vogue. Precious and exclusive, the collection harks back to the preciousness of the diamond and is distinguished by the elegance of the inner optic. The three new Sling Cocktail Glasses 200, 300 and 400 were created for the service of the popular Sling Cocktails, imaginative and rich combinations of ingredients, offering themselves as an ideal choice for the presentation of surprising drinks garnished with fruit or with the addition of ice. These glasses are also made of Star Glass, which is exceptionally bright, transparent and resistant to breakage and industrial washing.

Finally, the Internorga fair represents a valuable opportunity for Bormioli Luigi to officially announce the successful completion of two project proposals submitted to the Innovation Fund Small-Scale call, to date one of the largest and most relevant funding programs for decarbonization globally.

Bormioli Luigi was the only winning Italian company out of a total of only 17 projects awarded grants against 66 projects submitted.

The success of both project proposals, which involve the Abbiategrasso and Fidenza production sites, in addition to representing an important opportunity for economic contribution, affirms the Company as an undisputed protagonist of decarbonization in the glass sector at a level not only national, but European: RePowerEU plan.