Prestigious recognition for the brand "Fido" by Bormioli Rocco, which officially enters the special Register of Historical Trademarks of national interest of the UIBM (Italian Patent and Trademark Office) established by the Ministry of Economic Development to protect the industrial property of manufacturing companies of excellence and to enhance the Made in Italy in the world.  

The Register of Historical Trademarks contains the trademarks registered for at least fifty years or for which it is possible to demonstrate the continuous use for at least fifty years, used for the marketing of products or services made in a national productive enterprise of excellence historically linked to the national territory. 

The brand "Fido" was born in Fidenza in 1968 to identify the iconic airtight jar practical, safe and suitable for various uses. Ideal for storing in a vacuum, in alcohol, for pickles and dried foods, it is also suitable for use in the kitchen as a design object, thanks to its vintage soul.

A container with a contemporary imprint also thanks to its sustainability: it is made entirely of glass, both the jar and the cap, for infinite use.

Now, thanks to this important recognition, Bormioli Rocco will be able to display next to the Fido brand the logo of the Register of Historical Trademarks of National Interest, or the image of Italy enclosed in the words "Historical Trademark".

An achievement that testifies to the excellence of a brand and its great historical value.