Quattro Stagioni campaign went live on June 3rd.

This year we celebrate a special milestone: Quattro Stagioni turns 50. Since 1976, this iconic brand has captured not only authentic flavors, but also moments of life, shared moments and precious memories.

It is the silent guardian of our emotions, the bond that ties together generations around the table.

To celebrate this significant milestone, we are launching a fully digital advertising campaign in Italy, designed to pass on the practice of preserving food and its timeless values. We want to reach out to the younger generations and show how Quattro Stagioni is perfect for traditional, experimental and vegetarian cuisines. The campaign goal gave rise to the headline “Preserving values since 1976,” a real hive of ideas to “dispense” recipes, smiles and surprises.

Here’s what’s in store for us in June, July and August:

·         The launch of a celebratory video on our social media channels (Instagram, Facebook, TikTok, YouTube): an emotional journey through tradition and innovation, where we will share the values of the brand Quattro Stagioni and the new products.

·         The creation of exclusive content by influencers from the culinary world: authentic recipes, creative experimentation, tutorials to inspire us all.

·         Lots of posts, stories and reels in order to convey all the emotions, functionality and iconic nature of Quattro Stagioni collection. The main aim is to bring new and existing consumers closer together, starting from the tradition of making homemade sauces and preserves.

Join us! follow us on social media, watch the video, try out the creators’ recipes and become an active member of our Community! Together, let us turn every jar into a family treasure!

Watch the campaign trailer here

https://we.tl/t-QUE72ZHHvNFMWxJe

Watch the advertisement here

https://youtu.be/QKOSKOoOvwY

Follow us on Facebook, Instagram TikTok and YouTube

See you soon with plenty of passion in a jar.